Your Brand Identity is how your small business is presenting itself. It includes everything from how you look to how you act. Being consistent and strategic leads to a strong brand equity. When your branding is strong, your value will allow you to charge more for your brand than other similar small business can, depending on how strong their branding is.
Your brand strategy is what, how, where, when and to whom you plan on communicating your brand messages. Where you advertise is part of your brand strategy. So make sure that everywhere you advertise is consistent with the others.
Defining your Brand is the first step. What is your mission? What are the benefits of your product or service? What do you want people to remember about your small business?
Decide on a logo and try not to change it. When and wherever your business is , so will be your logo. Also, choose a tagline for your business. Your tagline can be use across every platform your business is on.
Branding your small business becomes your “voice” . It is what attracts and what is said about your small business.
I’ll work with you to make sure your branding is in the right direction. Helping me to understand your vision will allow us to stay on the right track in building your small business.